A complete growth system built specifically for Roger Wakefield and The Trades Academy. Ad scripts, VSL framework, email nurture, and a full bottleneck analysis.
You are the #1 plumbing creator on the internet. 688,000 YouTube subscribers. 132 million views. Partnerships with Lowe's and American Standard. Featured on ABC, CBS, FOX, NBC. You sold your plumbing company because the media business outgrew it.
And your courses sell from a product catalog page with Learn More buttons. No VSL. No paid funnel. No retargeting. Not a single pixel on your website. You lost $47K on agencies that did nothing, and you stopped. We get it. But here is what good looks like.
15 minutes. We will show you how the ad scripts, VSL, and email sequence work together as one system.
Reply to Set Up a CallEverything below is built specifically for Roger Wakefield, The Trades Academy, and your course audience. Nobody else can use this.
We audited rogerwakefield.com, clients.rogerwakefield.com, 5thingsyt.rogerwakefield.com, your YouTube channel, your Facebook pages, your Instagram, and your TikTok. We also ran your main site and course platform through pixel detection, tracking audits, and ad library checks.
Here is where your funnel leaks money. Each gap has a cost estimate and a specific fix.
Your main site (rogerwakefield.com) has no Facebook pixel installed. No Google Analytics. No Google Tag Manager. No retargeting pixels of any kind. The only tracking tool on your site is Cleantalk for spam protection.
Your course platform (clients.rogerwakefield.com) has basic analytics but no advertising pixels either.
That means every single person who visits your website, reads your blog, checks out your training page, or browses your courses disappears. You cannot retarget them. You cannot build lookalike audiences from them. You cannot follow up with ads after they leave.
You get roughly 3 million views per month across platforms. A percentage of those people click through to your website. Industry average for creator-to-website click-through is 2-4%. That is 60,000 to 120,000 website visitors per month who are already interested in what you teach.
Without a pixel, you lose every single one who does not buy or opt in on their first visit. First-visit conversion rates for courses are typically 1-3%. That means 97-99% of your traffic leaves and never comes back.
A retargeting campaign to warm visitors converts at 3-5x the rate of cold traffic. If even 1% of your retargeted audience converts on a $497 course, that is $29,820 to $59,640 per month in revenue you are not capturing. Right now that number is zero.
Install a Facebook pixel on rogerwakefield.com and clients.rogerwakefield.com. Set up Google Analytics 4 on both domains. Create custom audiences for:
Then build lookalike audiences from your email list and past purchasers. These lookalikes will be your highest-performing cold audiences because they mirror the people who already buy from you.
Total setup time: 2-3 hours. Cost: $0 (pixel installation is free). Revenue impact: five to six figures per month once retargeting campaigns run against these audiences.
Your training page at rogerwakefield.com/training/ lists all 10 courses in a vertical scroll. Each course gets a thumbnail, a title, a price, and a "Learn More" button. The Learn More button links to a HighLevel checkout page.
There is no video sales letter. No webinar. No challenge funnel. No testimonials on the sales page. No urgency mechanism. No scarcity element. No risk reversal (guarantee). No objection handling. No social proof beyond your general brand authority.
Your flagship course "Kick-Start Your YouTube Channel" at $1,497 gets the same treatment as your $7 mini-courses. Same page layout. Same "Learn More" button.
Product catalog pages convert at 0.5-2% for courses in this price range. A proper VSL funnel converts at 3-8% for the same product. That is a 3-5x difference.
If 1,000 people per month land on your training page (conservative given your traffic), you are currently converting 5-20 of them. With a VSL funnel for just the $1,497 course, you would convert 30-80 of them. That is the difference between $7,485-$29,940/month and $44,910-$119,760/month from a single product.
Build a dedicated VSL funnel for "Kick-Start Your YouTube Channel." This means:
We built the VSL script for you. It is in the VSL Framework deliverable below. It is ready to film.
Your only visible lead magnet is "5 Things You Can Do with YouTube" at 5thingsyt.rogerwakefield.com/giveaway. It uses a HighLevel popup opt-in.
Your main website (rogerwakefield.com) has no email capture on the homepage. No exit-intent popup. No blog post opt-ins despite an active blog. No content upgrades tied to your YouTube videos. Your contact page has a form, but it is not designed for lead generation.
You have 688K YouTube subscribers. Roughly 595K TikTok followers. 150K+ Facebook followers. 103K Instagram followers. All of that traffic funnels to a website with one opt-in buried on a subdomain.
Email lists are the only audience you own. YouTube can change the algorithm tomorrow (it has before). TikTok could get banned (it almost did). Instagram reach drops every year. Your email list is algorithm-proof.
With your traffic volume, you should be adding 500-2,000 email subscribers per day. A single lead magnet on a subdomain is probably capturing 20-50. That is a 90%+ gap in list growth.
Every email subscriber is worth $1-3/month in revenue for course creators in your price range. If you are missing 450-1,950 subscribers per day, that is $13,500-$58,500 per month in lifetime email revenue you are not building.
Three scripts written for your voice and your audience. Each uses a different angle. Each is ready to film. Each targets tradespeople who want to grow their business through content and social media, feeding into G.R.O.W. With Roger ($497) or Kick-Start Your YouTube Channel ($1,497).
You have never run ads that actually worked. These are what $47K should have bought you.
Angle: Origin story. Use your biggest public failure as your strongest hook. People who lost money on marketing will stop scrolling immediately.
Format: Talking head, direct to camera. Film at your desk or in front of your YouTube setup. No fancy production needed. Just you and the camera.
Target audience: Tradespeople and small business owners who have been burned by agencies or wasted money on ads that did not work.
"I spent forty-seven thousand dollars on marketing agencies. Got nothing. Zero leads. Zero calls. Zero clients."
"So I stopped. Picked up my phone. Started filming plumbing jobs and posting them on YouTube. No strategy. No plan. Just real work on camera.
Six months later I had more leads than my plumbing company could handle. Twelve months later I had six hundred thousand subscribers. I sold the plumbing company. Now I teach tradespeople how to do the same thing."
"Here is what no agency told me. You do not need fancy ads. You do not need a big budget. You need your phone, your job site, and 15 minutes a day.
I put everything I learned into a system. The exact steps. What to film. How to edit. Where to post. How to turn views into paying customers. It is the same system that took me from a failing plumbing business to building a media company."
"If you are a plumber, electrician, HVAC tech, or any tradesperson who wants to grow your business with video, the link is below. Watch the free training first. It takes five minutes. Then decide if you want the full system."
Angle: Problem-first. Hit the pain of being the best at what you do but nobody knowing you exist.
Format: Start with B-roll of a beautiful plumbing install or job site, then cut to talking head. Show the craftsmanship first. Then talk about the gap between skill and visibility.
Target audience: Skilled tradespeople with 5-20 years of experience who know they are good but struggle to get consistent leads.
"You are probably the best plumber in your city. And nobody knows."
"I was a master plumber for over forty years. LEED certified. American Standard Expert Plumber. I knew my craft cold.
But my business was failing. I was competing on price against guys doing half the quality work. Because they showed up on Google and I did not. They had reviews and I did not. They were on YouTube and I was invisible."
"The day I started filming my jobs, everything changed. Not because the videos were fancy. They were terrible at first. But people saw the work. They saw the expertise. They saw a real plumber solving real problems.
Now I get calls from homeowners who watched one video and said 'I want that guy.' No price shopping. No comparing three bids. Just 'When can you come out?'
That is what content does for a tradesperson. It makes the phone ring with people who already trust you."
"I made a free training that shows you the five things you can do with YouTube this week to start getting leads. No ad budget. No agency. Just your phone and your skills. Link is below."
Angle: Specific result. Lead with the number. Let the scale of the outcome do the convincing.
Format: Start filming from inside a work truck or van. Keep it raw. Pull up YouTube analytics on your phone briefly if possible. Then direct to camera.
Target audience: Tradespeople who think content creation is complicated, expensive, or not for them.
"Six hundred and eighty-eight thousand subscribers. Built from the front seat of a plumbing truck."
"No studio. No film crew. No ad spend. I just pointed my phone at the work and talked about what I was doing. Answered questions people actually ask. Showed problems and how to fix them.
That was four years ago. Now I run a media company, sold my plumbing business, and get paid to speak at conferences about how tradespeople can do the same thing."
"Most tradespeople think you need fancy equipment or a big following to make content work. You do not. You need three things.
One. A phone with a camera. You already have that.
Two. A job site. You go to one every day.
Three. Fifteen minutes to film and post. That is less time than your lunch break.
The system I teach breaks it down into steps you can follow even if you have never posted a video before."
"I put together a free training. Five things you can do with YouTube this week. No experience needed. No money needed. Just the willingness to point your phone at your work and hit record. Link below."
A complete video sales letter script for your flagship $1,497 course. Designed to be filmed as a direct-to-camera presentation, 14-18 minutes long, hosted on a dedicated landing page separate from the product catalog.
"If you are a tradesperson, a plumber, an electrician, an HVAC tech, a contractor, anybody who works with their hands... and you want to know how to turn your phone into a lead generation machine that brings you clients every single day without spending a dollar on ads... keep watching.
Because I am going to show you the exact system that took me from a failing plumbing business to 688,000 subscribers, a sold company, and partnerships with Lowe's, American Standard, and brands you see in every hardware store in the country.
This is not theory. This is what I did. Step by step."
"Here is what most tradespeople deal with every day. You are great at what you do. You have been doing it for years. Maybe decades. You can walk into any job site and handle it.
But when it comes to getting new clients? You are stuck. You rely on word of mouth. Maybe a few Google reviews. Maybe a HomeAdvisor listing where you compete against five other guys on price.
And the worst part is, the guy getting all the work in your area is not better than you. He just shows up online. He has reviews. He has a YouTube channel. He has a presence. People find him first.
So you end up competing on price. Lowering your rates to win jobs you should be charging premium for. Working harder for less money. Wondering why nobody sees the quality of your work.
I lived that for years. Forty years as a master plumber. LEED certified. Won the American Standard Expert Plumber contest. And my business was still struggling because nobody could find me.
Then I spent forty-seven thousand dollars on marketing agencies. Two different agencies. Both promised leads, rankings, results. I got nothing. Less than nothing. I got invoices."
"So I was done with agencies. Done with ads. Done with spending money on people who did not understand my business.
And I did something stupid. I pointed my phone at a sewer line repair and filmed it. Posted it on YouTube. No editing. No plan. Just the raw work.
That video got a thousand views in a week. A thousand people watching a sewer line repair. That was more people than I had reached in a year of paid marketing.
So I did it again. And again. And again.
Within six months I was getting calls from people 50 miles away who watched my videos and said 'I want you specifically to do this job.' Not 'Can you give me a quote?' Not 'What is your hourly rate?' They said 'When can you start?'
That is the difference between being found because you are cheap and being chosen because you are trusted.
By month twelve I had hundreds of thousands of subscribers. My plumbing company had more work than we could handle. I started getting calls from Lowe's, from American Standard, from brands that wanted to partner with the guy who was actually showing real work on the internet.
Eventually I sold the plumbing company entirely. Because the media business was bigger than the plumbing business."
"Now here is the part that matters for you. What I did was not talent. It was not luck. It was a repeatable system. And once I figured out the system, I started teaching it to other tradespeople.
The system has five parts.
Part one. What to film. You do not need to come up with ideas. Your daily work IS the content. Every job you go to has a video in it. I will show you how to spot the content in work you are already doing. No extra time. No brainstorming. You show up, film the interesting part, and move on with your day.
Part two. How to film it. You need your phone. That is it. I will show you the three camera positions that work for job site content, how to get clean audio in noisy environments, and how to film a complete video in under ten minutes without stopping your work.
Part three. How to edit it. I use free apps. I will show you the exact apps, the exact workflow, and how to edit a video in 15 minutes or less. No fancy software. No learning curve.
Part four. Where to post it. YouTube is the foundation. But one video becomes five pieces of content across YouTube, TikTok, Facebook, Instagram, and LinkedIn. I will show you the exact slicing process. Film once. Post everywhere.
Part five. How to turn views into clients. Views are nice but they do not pay bills. I will show you how to set up your channel so people who watch your videos call you for work. The exact descriptions, the links, the call-to-action phrases that turn a viewer into a paying customer."
"This is not just my story. Here is what happens when tradespeople follow this system.
[INSERT STUDENT TESTIMONIAL 1: Specific tradesperson, specific result, specific timeframe]
[INSERT STUDENT TESTIMONIAL 2: Different trade, different market, similar result]
[INSERT STUDENT TESTIMONIAL 3: Newer student, early wins, showing the system works even for beginners]
These are real people in real trades who started exactly where you are. No following. No experience with video. Just their phone and their work."
"Kick-Start Your YouTube Channel is everything I just described. The complete system.
Here is what you get:
The core training. Every module walks you through one part of the system. What to film. How to film it. How to edit it. Where to post it. How to turn views into clients. Real examples from my channel and my students' channels.
The templates. Video title formulas that get clicks. Description templates that rank in search. Thumbnail guides that stand out. You do not have to figure any of this out from scratch.
The equipment guide. Exactly what to buy and what you already have that works. I started with a phone and a $20 mic. You can too.
The content calendar. A 90-day plan that tells you exactly what to film each week. No guessing. No blank page. Just follow the calendar.
Access to the community. Other tradespeople going through the same process. Ask questions. Share wins. Get feedback. You are not doing this alone.
The price for all of this is $1,497. One time. Not monthly. Not recurring. You pay once and you have it forever.
If you want to spread it out, you can pay in three installments of $549.
Compare that to what I spent. Forty-seven thousand dollars on agencies that did nothing. Or compare it to what you spend per month on lead generation that brings tire-kickers. This is one investment that builds an asset you own permanently."
"[INSERT GUARANTEE: Recommendation: 30-day 'Do The Work' guarantee. If you complete the first 4 modules and do not see a path forward, full refund. This protects against tire-kickers while showing confidence in the material.]"
"Here is how I see it. You have two options right now.
Option one. Keep doing what you are doing. Relying on word of mouth. Competing on price. Hoping the phone rings. That works until it does not. And when the slow season hits, you feel it.
Option two. Take the system that built 688,000 subscribers, a sold business, and partnerships with Lowe's and American Standard. Apply it to your trade. Your market. Your city. Start showing up online where your customers are already looking. And build something that brings you clients whether you are on the job site or on the couch.
This is not complicated. It is filming what you already do and putting it where people can see it.
Click the button below. Join Kick-Start Your YouTube Channel. I will see you inside Module 1."
This sequence fires after someone opts in for the "5 Things You Can Do with YouTube" lead magnet. It nurtures them from a free lead into a buyer for G.R.O.W. With Roger ($497) or Kick-Start Your YouTube Channel ($1,497). All emails written in your voice. Implementation-ready for HighLevel. Copy and paste.
Hey [FIRST_NAME],
Your "5 Things You Can Do with YouTube" training is ready. Here is the link:
[LINK TO TRAINING]
Watch it today if you can. It takes about five minutes.
One thing before you do. Most tradespeople I talk to think they need a following before they can get clients from YouTube. That is backwards.
My first video had 47 views. My phone rang the next week from a homeowner who watched it. He did not care that I only had one video. He cared that I showed real work and explained what I was doing.
You do not need an audience first. You need to start. The training shows you how.
Talk soon,
Roger
[FIRST_NAME],
If you have not watched the training yet, here is the short version.
You are already doing the hard part every day. Going to job sites. Solving problems. Doing quality work. The only thing missing is a camera pointed at it.
Fifteen minutes. That is how long it takes to film a job site video with your phone, do a basic edit, and post it. Less time than your morning coffee run.
The training breaks down exactly what those 15 minutes look like step by step:
[LINK TO TRAINING]
I started the same way. No experience with video. No following. No equipment beyond my phone. Forty years of plumbing experience and zero years of YouTube experience. That was enough.
Roger
[FIRST_NAME],
I know plumbers who do flawless work. Copper sweats that look like art. PEX installs that are clean enough to frame. Sewer line repairs that last decades.
They are also competing on price against the guy down the street who does half the quality work. Because that guy shows up on Google. That guy has reviews. That guy posts on YouTube. And homeowners pick the person they find first, not the person who is best.
Being good at your trade is table stakes. Visibility is what separates the plumber making $60K from the one making $250K.
That is what I figured out when I started posting videos. The work did not change. My skills did not change. What changed is people could finally SEE the work. And once they saw it, they called me instead of the other guy.
The full system for how I did this (and how my students are doing it now) is inside G.R.O.W. With Roger. It covers everything from filming your first video to turning viewers into paying clients.
I will tell you more about it in a couple days. For now, make sure you watched the free training:
[LINK TO TRAINING]
Roger
[FIRST_NAME],
My first YouTube video got 47 views. Not 47 thousand. Forty-seven.
Within a week I got a call from a homeowner in Richardson who said "I watched your video about sewer line repair. Can you come look at mine?"
That job was $3,200. From a video that took me 12 minutes to film.
I did not have a strategy. I did not have a following. I did not even know how to edit. I just filmed the work and talked about what I was doing.
That is the thing nobody tells you about YouTube for trades. You do not need millions of views. You need the RIGHT views. One homeowner in your service area watching your video is worth more than 100,000 random views from people who will never hire you.
Local content wins. And you are already creating the raw material for it every single day on the job.
Roger
[FIRST_NAME],
If I lost everything tomorrow and had to rebuild from zero, here is exactly what I would do.
Week 1: Film three job site videos. Phone only. No editing. Post them on YouTube with a clear title that says what the video is about and where I am located.
Week 2: Take those three videos and cut them into short clips for TikTok and Instagram Reels. Film three more job site videos.
Week 3: Look at which videos got the most views. Make more like those. Start answering questions in the comments.
Week 4: Put my phone number and service area in every video description. Add a link to a simple contact form. Watch the calls come in.
That is it. No paid ads. No agency. No fancy equipment. Just the phone in your pocket and the jobs you are already doing.
I turned that process into a step-by-step course called G.R.O.W. With Roger. It is $497 and it covers everything: what to film, how to film it, where to post it, and how to turn views into paying clients.
If you want the details, reply to this email and I will send you the full breakdown.
Roger
[FIRST_NAME],
I spent $47,000 on two marketing agencies. I got zero leads. Zero calls. Zero new clients. Just invoices and excuses about "algorithm changes" and "market conditions."
Then I picked up my phone and started filming my own work. For free. And built a bigger audience than both agencies combined could dream of delivering.
G.R.O.W. With Roger is everything I learned from that experience. The entire system that took me from zero to 688,000 subscribers and a sold plumbing business. Organized into modules you can follow step by step.
It costs $497. That is roughly 1% of what I wasted on agencies. And it gives you skills you own permanently. No monthly retainers. No ongoing payments. No relying on someone else to market your business.
Here is what is inside:
If that sounds useful, here is the link:
[LINK TO G.R.O.W. COURSE PAGE]
No pressure. If you are getting results from the free training alone, keep going with that. This is for people who want the full playbook.
Roger
[FIRST_NAME],
I have sent you a few emails about G.R.O.W. With Roger. I will not keep going on about it.
Here is what I will say. I talk to tradespeople every single day on my podcast, in my comments, in my DMs. The number one thing I hear is "I know I should be doing video but I do not know where to start."
That is what the course fixes. You walk in not knowing where to start. You walk out with a system, a plan, and your first videos published.
If you want it: [LINK TO G.R.O.W. COURSE PAGE]
If not, no hard feelings. I will still be here on YouTube showing plumbing work and answering questions every week. You are on the email list now so you will hear from me when I put out new trainings and content.
Talk soon,
Roger
Use it however you want. If you want us to build and run the whole system, let's talk.
Reply to Set Up a Call